Polaris Process

0.1

Passion

Capturing your story, vision and goals for the brand.

0.2

Our Voice

How your brand speaks and wants to be heard.

0.3

Language

What terminology your brand uses to communicate.

0.4

Assets

Your unique logo, illustrations, fonts.

0.5

Representation

The visual identity across a multitude of disciplines.

0.6

Implement

Applying your brand to your digital marketing presence.

0.7

Standardise

Brand guidelines that will act as your rule book.