Suit Up Process


Say It

Every great idea starts with a story. Sharing your thoughts with others and receiving feedback on your idea is sometimes the hardest part about starting off on your App journey. We seek to understand your story, collaborating with our clients to challenge what you have and see how we could take it even further.



Our team will conduct Research and Development on your idea to test it’s viability, possibility and feasibility. We will perform a competitor analysis, or if the technology is new we will determine whether there is a taste for it in the market.



Now that your idea has wings, we need to make sure it makes an impression. We will create a brand that is unique, memorable and scalable. Your brand needs to thrive on screen and have the flexibility to grow with your business.



User Experience (UX) is how an individual interacts and experiences your product. A deeper understanding of your most likely users, their abilities and also their limitations, is needed to design a product that not only meets their needs but the vision of the product.


User Interface

User Interface (UI) is the point between human and computer interaction. Moonward will design a hi-fidelity prototype that can either be used to develop with, or circulated to investors.



This is where we bring everything together, creating a product roadmap for the project, we capture what the app does and how it accomplishes those tasks. Ideas often have vague ideas and assumptions. The Pitch does not. This step forces definition, change, development and refinement. If you are seeking outside investment for your project, we will create a Pitch Deck for you to share.