Design-Led Journeys

We want every client to go on a journey of discovery with us. Your product needs to evolve and adapt prior to fingers hitting keyboards and code being written.

App Design

We believe that design thinking drives great development. While our coding skills create great apps, it is in combination with thoughtful and intelligent design that we create amazing results.

From designing user-focused development processes, creating appified brands, to top-level UX and UI design. Our coders think like designers and our designers empower results. Everything in our approach is design-led.

Our Work

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Our Work

Nightplan

Our Work

Steppen

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0.1 Say It

Every great idea starts with a story. Sharing your thoughts with others and receiving feedback on your idea is sometimes the hardest part about starting off on your App journey. We seek to understand your story, collaborating with our clients to challenge what you have and see how we could take it even further.

0.2 Understand

Our team will conduct Research and Development on your idea to test it’s viability, possibility and feasibility. We will perform a competitor analysis, or if the technology is new we will determine whether there is a taste for it in the market.

0.3 Impression

Now that your idea has wings, we need to make sure it makes an impression. We will create a brand that is unique, memorable and scalable. Your brand needs to thrive on screen and  have the flexibility to grow with your business.

0.4 Trailblaze

User Experience (UX) is how an individual interacts and experiences your product. A deeper understanding of your most likely users, their abilities and also their limitations, is needed to design a product that not only meets their needs but the vision of the product.

0.5 User Interface

User Interface (UI) is the point between human and computer interaction. Moonward will design a hi-fidelity prototype that can either be used to develop with, or circulated to investors.

0.6 Pitch

This is where we bring everything together, creating a product roadmap for the project, we capture what the app does and how it accomplishes those tasks. Ideas often have vague ideas and assumptions. The Pitch does not. This step forces definition, change, development and refinement. If you are seeking outside investment for your project, we will create a Pitch Deck for you to share.

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Our Design Process

0.1 Say it

Every great idea starts with a story. Sharing your thoughts with others and receiving feedback on your idea is sometimes the hardest part about starting off on your App journey. We seek to understand your story, collaborating with our clients to challenge what you have and see how we could take it even further.

0.2 Understand

Our team will conduct Research and Development on your idea to test it’s viability, possibility and feasibility. We will perform a competitor analysis, or if the technology is new we will determine whether there is a taste for it in the market.

0.3 Impression

Now that your idea has wings, we need to make sure it makes an impression. We will create a brand that is unique, memorable and scalable. Your brand needs to thrive on screen and  have the flexibility to grow with your business.

0.4 Trailblaze

User Experience (UX) is how an individual interacts and experiences your product. A deeper understanding of your most likely users, their abilities and also their limitations, is needed to design a product that not only meets their needs but the vision of the product.

0.5 User Interface

User Interface (UI) is the point between human and computer interaction. Moonward will design a hi-fidelity prototype that can either be used to develop with, or circulated to investors.

0.6 Pitch

This is where we bring everything together, creating a product roadmap for the project, we capture what the app does and how it accomplishes those tasks. Ideas often have vague areas and assumptions. The Pitch does not. This step forces definition, change, development and refinement. If you are seeking outside investment for your project, we will create a Pitch Deck for you to share.

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OUR branding PROCESS

0.1 Passion

Capturing your story, vision and goals for the brand.

0.2 Our Voice

How your brand speaks and wants to be heard.

0.3 Language

What terminology your brand uses to communicate.

0.4 Assets

Your unique logo, illustrations, fonts.

0.5 Representation

The visual identity across a multitude of disciplines.

0.6 Implement

Applying your brand to your digital marketing presence.

0.7 Standardise

Brand guidelines that will act as your rule book.