app blueprint

We Will Blueprint Your App Idea In As Little As 6 Weeks.

You’ve got an App idea but don’t have the Blueprint to make it happen? Our Blueprint process lays the crucial groundwork, ensuring your product is set up for success, all before any coding begins.

We’ve got the expertise to make your product idea a reality.

App Development closely parallels building a house. Just as a house needs a floorplan, an App requires an App Blueprint.

We’ll transform your App idea from a concept to a highly refined, development ready prototype. Our team will collaborate on your feature ideas, create designs that capture the eye of your users and ensure a clear monetisation model is in place.

Our Blueprint approach is a blend of business and technology, ensuring you have everything needed to progress from ideation to a thriving business. At every project stage, we collaborate, learn, and innovate together.

wk 1
wk 2
wk 3
wk 4-6
dev ready
Week 1
Product Understanding Workshop.
Product Idea Definition
Product Launch Goal
Launch Strategy Discussion
Business Strategy Discussion
Product Monetisation Plan
Week 2
Product Scope Creation
Scope Prioritisation
Userflow Creation
Use Case Analysis
Userflow Delivery
Scope Delivery
Week 3
Brand Discovery Workshop
Custom Brand Creation
Tailored Brand Assets
Hand Chosen Typography
Brand Colour Scheme
Brand Logo & Icon Pack
Complete Brand Package
Week 4-6
Product Design
Screen by Screen Design
Dev team Collaboration
Fully Interactive Prototype Design
Actioning Feedback
Prototype Delivery
Dev Ready
100% Development Ready Blueprint
Transparent Dev Timeframes & Costs
Exact Prototype For Your Product
Development Strategy Session
week one
Understanding Workshop.

To start, we throw all of your ideas on the table and discuss your goals. We collaborate together to challenge your ideas and map out our journey over the next six weeks.

The initial understanding workshop is an opportunity for us to introduce our in-house team, discuss your vision, set your goals, and map out the roadmap of features for the success of your product.

week two
Product Scope & Userflows.

When creating a product scope, we focus on the important core features that make your app compelling. We then take your product scope and discover how the app will flow by creating high-level user flows.

Our user flows outline all potential use cases, avenues, and possibilities so we can understand the full extent of the product and avoid any possible user experience roadblocks.

week three
Brand Discovery Workshop.

Our Blueprint is a crafted combination of tech and design. During our brand workshop, we tailor a full suite of custom branding assets bespoke to your product and business.

Our brand packages include logos, colours, icons, and fonts. All your new brand assets are packaged up and delivered to you, ready for seamless integration across both digital and physical platforms.

Week Four, Five & Six
Product Design.

At this point, we have a full scope, user flows, and brand. It’s now time to combine all of these elements into a fully interactive design prototype.

Our interactive prototypes cover every feature, flow, and screen of your app. All of this is delivered to you via interactive software that you can view on your phone or computer.

The prototype is the exact blueprint our development team will use to begin writing code for your product! Plus, it’s the perfect tool to pitch your idea to potential investors or show off your product to future users.

Contact us about your idea, and we’ll get back to you today!
dev ready
Development Ready

After delivering your fully interactive prototype, our development team will present a comprehensive plan that maps out the week-by-week development, testing, and launch plan for your product. For all of our clients who progress from the Blueprint phase to app development, they save $10,450 on future development costs, plus they have an exact plan for what the app will look like once it’s been developed!

Guaranteed Savings

You'll unlock substantial savings of $10,450 on development costs when you seamlessly transition from the Blueprint to App Development.

Dev Ready Plan

Upon completion, our dev team has a comprehensive plan to transition from design to development without any hesitation.

100% In House

Our 100% in-house team has been collaborating with each other since the start of your Blueprint. No need for clunky handovers or outsourcing. Our team is familiar with your product and can seamlessly transition into the next phase. Plus, you know exactly who is working on your product.

No Surprises

The fundamental reason for our Blueprint phase is to avoid any future surprises. Our Blueprint ensures that we have a clear understanding of your requirements, and you can have full confidence in our deliverables. There are no shocks or surprises further down the line!

checkout some of our blueprints that are now live apps!
blueprint questions
Frequently Asked Questions

Our Blueprint is a crafted combination of tech and design. During our brand workshop, we tailor a full suite of custom branding assets bespoke to your product and business. Our brand packages include logos, colours, icons, and fonts. All your new brand assets are packaged up and delivered to you, ready for seamless integration across both digital and physical platforms.

Do I really need the blueprint before starting development?
Will I be able to provide feedback? How do I know if I’ll like the designs?
How much does the Blueprint phase cost and how much will my App cost?
Why is the Blueprint the launch pad to software success?
I have my own designs, do I need to do the Blueprint with Moonward?
What makes Moonward the best choice for an App Development company?
our clients

We speak your language.

You can progress a project up to 30% faster with an integrated Australian Design and Development team. There’s a shared culture, vision, work ethic, quality benchmark, and a sense of fun.

We came to Moonward after being lied to, manipulated and cheated by two previous developers. We were told by these developers to pay them upfront, and we’d have our app. We struggled to get updates, we barely got anything delivered and ended up after 3 years with nothing usable. We’ve now been working with Moonward for over 6 months. We have weekly meetings, a client portal, ultimate transparency and the most enjoyable working experience with the likes of Bec, Liv and Andrew.This is the most transparent development agency, that does exactly what they say they are going to do. They don’t make excuses, they just get the work done. We finally met the team last Friday and it was like catching up with friends. They didn’t mind going down super long tangents when my curiosity struck and I wanted to learn about particular technology or insights that they had. I imagine it felt like talking to a child to them, but they were patient and very accomodating. Once the app is live we plan on being a client showcase/case study to highlight the quality of work Moonward has put together.If I had more time and unlimited typing speed I’d write many more paragraphs. Moonward are more than welcome to share my information with clients and I will happily give a lengthier recommendation over the phone. These guys have truly saved our idea and business, which we thought was an entirely lost cause until we met them.


I've really loved working with Moonward for the past few years, including building what is now our third app with them! I'm someone who is very much an "in-person" person - as in I like to be able to meet with people face to face over video calls etc and that's why I love working with Moonward because they're based in Brisbane CBD. I'm able to go and physically meet with the people who are building my app. This for me is an absolute must because I can feel confident things aren't missed in translation. I also appreciate that the team of developers aren't offshore which makes me feel that there is a greater ability for the owners to have quality control. Very happy to be working with Moonward and look forward to a long relationship together!

Cleo Brown
Olympia Body Transformations

Moonward Apps is a highly professional and knowledgeable app business. They have been incredibly efficient and responsive to my requirements right throughout the build and publishing process. I highly recommend Andrew and his Team at Moonward for you to chat with about your app requirements.

Shane Ellis
The Fun Farm

Moonward Apps are a pleasure to work with. They have displayed skills in all areas of the tech field; going above and beyond app development. They provide services in branding, website development, graphic design and vector tracing. They are quick to respond, professional and always have the customers best interest at hand. Working from opposite ends of Australia’s coasts proved no barrier for Moonward with frequent updates and regular meetings via video call. They provided a concise proposal; clearly outlining each task, team members involved and accurate delivery times. Moonward were understanding of changes I felt were necessary late in the development and testing phases of the project and acted promptly in amending any concerns. Every team member I worked with at Moonward displayed a unique skill set that complement one another. A special mention goes to Pia, Andrew and Hamish who have been involved in this project from the beginning and all played key rolls in developing my app and website.

Tobie Mercer

I've been working with the Moonward team for close to a year on a long-term project. It was my first time seeking help with any sort of in-depth technical project and they have made the process so easy from initial ideas through to delivery of the final product and after-care. They are talented and very transparent with costs. Couldn't be happier!

Dylan Hans

I work in a gym and Moonward created an app to track and measure our clients’ progression. In the initial stages, Moonward went above and beyond to identify the key requirements, functions and features users would require to get the most out of our app. Throughout the development phase, Moonward worked closely with our team to ensure that the final product matched and exceeded the expectations of the users of the app. It has been live for several months, and the Moonward team have delivered a fantastic, user-friendly and captivating app. Now that the app has been completed, Moonward have shown continued support and they have been extremely helpful with making any necessary updates or upgrades. Thank you Moonward!!

Jake Evangelou
Olympia Body Transformations

Moonward’s Idea to Prototype package is one of the best decisions we made to validate our idea for InstaBand. The team (special mention to Lachy & Liv) took a great deal of time to understand our vision and carefully delivered a brand and prototype that captures it beyond our expectations. On the overall management side, Andrew has been the most supportive person throughout this process and helped us navigate some critical steps. This is the best app agency to be working with!

Tosin Adewumi

Moonward Apps are a pleasure to work with. They have displayed skills in all areas of the tech field; going above and beyond app development. They provide services in branding, website development, graphic design, and marketing. We honestly could not have developed Suggesterfy with a better team! Each and every member of the team has contributed the most valuable advice, and we consider the guys and girls at Moonward more than just our chosen app development company, but an extension of the Suggesterfy Family. Their team is responsive and takes the time to understand your project needs, they add constructive feedback when needed and have been super flexible in pivoting the changing needs of our app when situations have arisen. I highly recommend Moonward Apps for your next project, i wouldn’t want to work with any other group!

Deanna Bugalski

So where do I start I'm in the early stages of app development and have no experience within the industry. Having only an idea and no knowledge on where to start they helped me put everything out on paper I was seeing my overloaded thoughts finally I front of my eye. With missing pieces all connected they challenged my mind and helped me unleash things I thought were impossible. my first meeting with the moonward team was two weeks ago and can't wait to see where our journey takes us.

Frank Harris

From start to finish, the team at Moonward were professional, reliable, and easy to work with. In the initial meeting, we discussed each other’s roles and timeline that was realistic and achievable. Team at Moonward (especially Liv and Lachy) took the time to understand our firm, our people, our values, and our services, and worked many weeks to ensure that our website accurately reflected these elements. We worked through a range of templates and designs to choose from, and were patient as we trialled different options to find the right fit. We were particularly impressed by the level of communication and support we received from Moonward, with regular updates and progress reports throughout the build (thanks Liv!). They were also happy to provide guidance and advice on how to optimise our website for search engines and ensure it was user-friendly. Overall, we are thrilled with the end result and very proud of our new website. We would highly recommend Moonward to anyone looking for a professional and reliable web development. Many thanks from the team at Solomons, Roy and Victor

Roy Kim & Victor Asoyo
Solomons Legal

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