Blueprint Your Product Idea In As Little As 6 Weeks.

You’ve got an amazing idea but don’t have the blueprint to make it happen? Get a 100% development ready product Blueprint in as little as 6 weeks.

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moonward blueprint

We transform product ideas into a reality.

App Development closely parallels building a house. Just as a house needs a floorplan, an App requires an App Blueprint.

We’ll transform your App idea from a concept to a highly refined, development ready prototype. Our team will collaborate on your feature ideas, create designs that capture the eye of your users and ensure a clear monetisation model is in place.

Our Blueprint approach is a blend of business and technology, ensuring you have everything needed to progress from ideation to a thriving business. At every project stage, we collaborate, learn, and innovate together.

Week 1
Product Discovery Workshop.
Product Idea Definition
Product Launch Goal
Launch Strategy Discussion
Business Strategy Discussion
Monetisation Plan
Feature Outline
Week 2
Brand DIscovery Workshop
Product Scope
UX & Wireframe Development
Userflow Development
Key Userflow Development
Week 3
Brand Reveal
Custom Product Identity
Custom Logos & Identity System
Hand chosen typography reflective of the brand
Brand colour system
Chosen icon pack to match your brand
Complete brand package
Week 4 - 6
User Interface Development
High-Fidelity Screen Designs
User testing and design
Use case and edge case design.
Fully Functional Software Prototype
dev ready
100% Development Ready Prototype
Save $10k on development!
UX & Wireframe Development
Development Strategy Session
week one
Product Workshop

To start, we discuss your idea and the problem you are trying to solve in detail. We understand your goals, target market, long-term vision, monetisation strategy and product launch. We collaborate together to challenge your ideas and map out our journey over the next six weeks.

The initial understanding workshop is an opportunity for us to introduce our in-house team, discuss your vision, set your goals, and map out the roadmap of features for the success of your product.

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week two
Product Scope & Userflows

When creating a product scope, we focus on the important core features that make your app compelling. We then take your product scope and discover how the app will flow by creating high-level user flows.

Our user flows outline all potential use cases, target markets and possibilities so we can understand the full extent of the product and avoid any possible user experience roadblocks.

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week three
Product Branding

Our Blueprint is a crafted combination of tech and design. During our brand workshop, we tailor a full suite of custom branding assets bespoke to your product and business.  Our brand packages include logos, colours, icons, and fonts.

All your new brand assets are packaged up and delivered to you, ready for seamless integration across both digital and physical platforms.

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week four & five
Product Design

At this point, we have a full scope, user flows, and brand. It’s now time to combine all of these elements into a fully interactive design prototype.

Our interactive prototypes cover every feature, flow, and screen of your app. All of this is delivered to you via interactive software that you can view on your phone or computer. The prototype is the exact blueprint our development team will use to begin writing code for your product! Plus, it’s the perfect tool to pitch your idea to potential investors or show off your product to future users.

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week six
Product Delivery & Development Ready

After delivering your fully interactive prototype, our development team will present a comprehensive plan that maps out the agile week-by-week development, testing, and launch plan for your product.

For all of our clients who progress from the Blueprint phase to app development, they save $10,450 on future development costs, plus they have an exact plan for what the app will look like once it’s been developed!

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OUR RECENT PROJECTS

Recently Designed, Built & Launched Products

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mobile app design and development agency

A proven Process For Software Success.

Moonward has built and launched over 100+ successful products for our clients across a diversity of industries. Our team has perfected the art of planning, designing, developing, and delivering high-quality software products for iOS, Android, AI and the web.

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The Moonward Difference.

A dedicated team of 100% in-house design and development experts.

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143% Faster Than Our Competitors.

See how we developed a product 143% faster than our competitors.

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OUR RECENT RESULTS

Some of our Accolades

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Top Trending Health & Fitness Apps

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Top Trending Entertainment App

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Top App Development Company Australia 2024

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Top Web Development Company Australia 2024

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1,000+ 5 Star App Reviews

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Products Featured In The AFR

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Products Featured in stuff NZ

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blueprint questions
Frequently Asked Questions

Our Blueprint is a crafted combination of tech and design. During our brand workshop, we tailor a full suite of custom branding assets bespoke to your product and business. Our brand packages include logos, colours, icons, and fonts. All your new brand assets are packaged up and delivered to you, ready for seamless integration across both digital and physical platforms.

Do I really need the blueprint before starting development?
Will I be able to provide feedback? How do I know if I’ll like the designs?
How much does the Blueprint phase cost and how much will my App cost?
Why is the Blueprint the launch pad to software success?
I have my own designs, do I need to do the Blueprint with Moonward?
What makes Moonward the best choice for an App Development company?
100% in house

Meet The Team.

At Moonward HQ we’re powered by a multicultural team of varying beliefs, orientations and cultures in Brisbane, Australia.

Andrew
CEO
Pia
COO
Lachy
Design Lead
George
Delivery Lead
Liv
Senior Product Designer
Joao
Backend Lead
Max
Frontend Lead
Naehyung
Backend Engineer
Melissa
Frontend Engineer
Tricia
UI/UX Product Designer

Made By Moonward

our clients

We speak your language.

You can progress a project up to 30% faster with an integrated Australian Design and Development team. There’s a shared culture, vision, work ethic, quality benchmark, and a sense of fun.

We came to Moonward after being lied to, manipulated and cheated by two previous developers. We were told by these developers to pay them upfront, and we’d have our app. We struggled to get updates, we barely got anything delivered and ended up after 3 years with nothing usable. We’ve now been working with Moonward for over 6 months. We have weekly meetings, a client portal, ultimate transparency and the most enjoyable working experience with the likes of Bec, Liv and Andrew.This is the most transparent development agency, that does exactly what they say they are going to do. They don’t make excuses, they just get the work done. We finally met the team last Friday and it was like catching up with friends. They didn’t mind going down super long tangents when my curiosity struck and I wanted to learn about particular technology or insights that they had. I imagine it felt like talking to a child to them, but they were patient and very accomodating. Once the app is live we plan on being a client showcase/case study to highlight the quality of work Moonward has put together.If I had more time and unlimited typing speed I’d write many more paragraphs. Moonward are more than welcome to share my information with clients and I will happily give a lengthier recommendation over the phone. These guys have truly saved our idea and business, which we thought was an entirely lost cause until we met them.
Zach
Competible
I Can Read has had the privilege of collaborating with Moonward, and I must say, the experience so far has been truly outstanding. Moonward's design and client interaction are exceptional. The team's commitment to delivering exceptional results is apparent in every stage of the process. They have a remarkable ability to create designs that consistently surpass expectations. Their ability to seamlessly combine creativity and practicality is truly remarkable, resulting in solutions that are not only visually stunning but also highly functional. Tricia, in particular, has truly excelled. Her design skills are exceptional. The way she executed our vision was truly remarkable, showcasing her exceptional finesse and meticulous attention to detail. Every design she created exuded a seamless combination of innovation and elegance. The way she effortlessly grasped and transformed our requirements into extraordinary designs was truly enchanting. What has made this experience truly exceptional was the seamless and delightful collaboration from all Moonward members, which we have had the privilege to work with. The communication has been clear, the responsiveness has been impressive, and every aspect of the project has been carefully aligned with our goals. The entire process has been made smooth and stress-free thanks to every team members positive attitude and professionalism.
Laetitia Belramoul
I Can Read
In October 2023 we embarked on an ambitious program with Moonward to completely revamp the Memble App with new branding, user experience and additional features. The Moonward team did an expert job scoping out and managing this large and complex project. Tricia designed out a fantastic looking Memble prototype, with considered UX and UI best practices as well as carrying out thoughtful research with her team to ensure what was being designed was not overly complex, timely or expensive to develop and would not only function as planned, but useful to the user. During this design phase, Tricia worked diligently and communicated regular and speedy updates taking on feedback all the way to completion of a well-designed App prototype - ready for development. Really enjoyed the way Tricia went about the whole design process. Now the development phase is underway, their dev team have been terrific, methodically coding out the designs and connecting all the pieces. So far, I’m super happy how the app is coming together and the way it is looking and functioning. I can’t wait to see it fully completed. I was skeptical at first on designing out the prototype in such a way even for smaller features, but Andrew at Moonward convinced me it was the way to go and I’m glad. I’ve had experience with other App development firms but found Moonward’s approach to App development to be very good with a high degree of customer focus and engagement and a really great team that work hard to produce excellent apps.
Mark Mclaughlin
Memble
We’ve been working closely with the team at Moonward for over two years now. In a word this team is Exceptional.As a client I find it invaluable to have their entire design, frontend and backend development teams all under the one roof. It ensures that our projects have clarity, and are delivered in a timely fashion.If you’re looking for a team to work with you on an app Development, definitely reach out to the team at Moonward.
Adam Horth
Smartre
As a recent customer, Moonward provided a premium website development experience for my new business, EvolveResolve.Importantly, they spent the time to get the know the business- the target market, and the appropriate brand voice. Stemming from this knowledge, the design of my logo and the optics of the site was spot on- my brief was a polished, yet still fresh and different website. This was very much achieved! The Moonward point of difference is deep in-house expertise - unique to a market where outsourcing off shore is the norm.I would highly recommend the Moonward team !
Damien Van brunschot
EvolveResolve
The Moonward Design Team are industry leaders. Working with them has been superb. Liv is able to intuitively translate ideas and discussions into brilliant UI/UX designs. They are enthusiastic, friendly and professional.
Matthew Pacella
Vaiva
Working with the Moonward team, in particular Tricia and Lachy, on the development and build of a sleek, interactive and cleverly automated performance-based platform for our business, now allows us the opportunity to offer an incredibly valuable solution for our clients in terms of measuring real change across their executive teams and businesses as a whole. Together, their expertise and incredible ability to decipher our wants and needs for such a platform have delivered a truly amazing system, that we look forward to sharing with our clients as part of their performance journeys. The platform looks good, is easy to navigate and delivers a seamless experience for our clients, providing an incredibly valuable tool for us to offer at scale whilst maintaining significant touch-points, customisation, and confidentiality. Thanks guys, we could not recommend you more and look forward to continuing to work with you.
Cristy Ross
The Sherpa Initiative
We have worked with Moonward over the past couple of years, having both Lachy and more recently Liv help us with the design aspects of our app. Both of them have showed the same energy and enthusiasm towards our app that we do, which we really appreciated! Getting to meet the team in person is something we really enjoy doing. While the app space has taken us on many twists and turns, Moonward has always been a team of high quality people lead by Andrew and Pia, who have showed great care and intent to help bring our vision to life. George in particular has been a steady support for us, and having him and Joao with us the whole way through, is something we really value. Having Riley swing over as our project manager of late has also brought in a fresh lens and insight which we have appreciated. Looking forward to the months ahead!
Luke Mirtschin
Women's Health Movement
Over the last few years, we have been working with Moonward to bring our vision to life and create our first tech product. Moonward’s innovative design team consistently brings fresh ideas and creative solutions to the table. Their collaborative in-house approach ensures that every aspect of the project is handled with care, with all team members working seamlessly together. I’ve particularly appreciated their prompt communication and quick fixes whenever challenges arise, making the entire process smoother and more efficient. Both Lachy and more recently Liv have been instrumental in the design aspects of our app, bringing enthusiasm and energy that have always matched ours, which has been incredibly valuable throughout this journey. The app space has certainly brought its share of twists and turns, but the team at Moonward has consistently demonstrated high-quality work, care, and intent to bring our vision to life. We are very grateful and appreciative to have such a great team working alongside us to provide a high-quality, evolving product to our customers 
Sharelle Grant
Women's Health Movement
So where do I start I'm in the early stages of app development and have no experience within the industry. Having only an idea and no knowledge on where to start they helped me put everything out on paper I was seeing my overloaded thoughts finally I front of my eye. With missing pieces all connected they challenged my mind and helped me unleash things I thought were impossible. my first meeting with the moonward team was two weeks ago and can't wait to see where our journey takes us.
Frank Harris
HomeBuzz
Have had the pleasure of working with Moonward on multiple projects and the team never fails to deliver. Being able to physically head into the Moonward HQ and talk to the design team, development team and delivery team has been extremely helpful. All our ideas, from all our projects, have been executed to an extremely high standard, and the process from start to finish is seamless. The team are always contactable, and always keep us up to date with where our apps are at with design and development. Highly recommend Moonward to anyone looking for an app development company!!
Chloe Trim
JRE Property
We first approached Moonward in June 2022 with a concept for an app, and they immediately impressed us by taking our idea from blueprint to reality. They developed a high-quality app for both iOS and Android, and also built a comprehensive backend web platform that allows us to easily manage updates and push content to the app. Now, 18 months since the app's launch, we’ve seen fantastic success. The app has been incredibly reliable, with zero issues, and their ongoing support has been top-notch. I highly recommend Moonward for anyone looking for expert, dependable app development.
Danny Hindmarsh
Industry Auditions
Highly recommended. Coming from a completely different industry, we had an idea of what we were trying to create, but no idea how to do it. Moonward was able to bring that to life and guide us through the process. We have loved their professionalism and hospitality, as we have always been treated to a 5 star service when visiting the office with our weekly or fortnightly meetings. From a design perspective, Tricia has been nothing but outstanding, she is incredibly talented and we are very lucky to have her deliver such an amazing product. Anson, our project manager is a man on a mission, always doing his best to deliver things on time and being extremely transparent about the process, something we have valued very high. Andrew and Pia, thank you for being extremely understanding, always working in with us and our vision. We look forward to a very long working relationship!
George Iordanou
Weeha
I've really loved working with Moonward for the past few years, including building what is now our third app with them! I'm someone who is very much an "in-person" person - as in I like to be able to meet with people face to face over video calls etc and that's why I love working with Moonward because they're based in Brisbane CBD. I'm able to go and physically meet with the people who are building my app. This for me is an absolute must because I can feel confident things aren't missed in translation. I also appreciate that the team of developers aren't offshore which makes me feel that there is a greater ability for the owners to have quality control. Very happy to be working with Moonward and look forward to a long relationship together!
Cleo Brown
Olympia Body Transformations
Moonward Apps are a pleasure to work with. They have displayed skills in all areas of the tech field; going above and beyond app development. They provide services in branding, website development, graphic design, and marketing. We honestly could not have developed Suggesterfy with a better team! Each and every member of the team has contributed the most valuable advice, and we consider the guys and girls at Moonward more than just our chosen app development company, but an extension of the Suggesterfy Family. Their team is responsive and takes the time to understand your project needs, they add constructive feedback when needed and have been super flexible in pivoting the changing needs of our app when situations have arisen. I highly recommend Moonward Apps for your next project, i wouldn’t want to work with any other group!
Deanna Bugalski
Suggesterfy

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