Ask A Mate

Delivering a Meaningful Education Platform for Young Men
Mates
15+Mates
Users
5,000+Users
Ask A Mate

About Ask A Mate

Ask A Mate began with a powerful mission: to give young Australian men a safe, judgment-free space to seek advice about relationships, consent, and domestic or sexual violence. Created in partnership with Beyond DV, one of Australia’s leading charities working to build a future free from domestic violence, the project was born from a simple insight: young people want to ask questions, they just need a trusted place to do it. Beyond DV saw an opportunity to reach young men earlier, support them proactively, and prevent harm before it occurs, but achieving this required a digital experience built around privacy, trust, and human connection.

Ask A Mate
Ask A Mate

The Challenge

The challenge was clear. Young men often turn to the internet with deeply personal questions, but the information they find is inconsistent, unsafe, or impersonal. Ask A Mate needed to feel approachable and empathetic, offering expert guidance from respected community members in a way that felt safe, anonymous, and supportive. The platform also had to work seamlessly as a mobile app while reaching audiences through a public website to raise awareness and extend its impact.

Meet Our Mates
01

Meet Our Mates

The app includes videos of celebrities and vetted community members answering questions about relationships, consent, and safety, offering relatable advice from trusted voices.

Get Your Answers
02

Get Your Answers

Ask a Mate connects young men directly to influential community members

Healthy Relationships Survey
03

Healthy Relationships Survey

Users can complete a survey designed to encourage reflection on healthy relationships, helping them identify positive behaviours and build awareness.

Resources
04

Resources

Users can browse helpful resources to help them navigate challenging decisions or external support

Our Approach

Ask A Mate began with a powerful mission: to give young Australian men a safe, judgment-free space to seek advice about relationships, consent, and domestic or sexual violence. Created in partnership with Beyond DV, one of Australia’s leading charities working to build a future free from domestic violence, the project was born from a simple insight: young people want to ask questions, they just need a trusted place to do it. Beyond DV saw an opportunity to reach young men earlier, support them proactively, and prevent harm before it occurs, but achieving this required a digital experience built around privacy, trust, and human connection.

Ask A Mate

Impact

Ask A Mate offers young men a safe, supportive, and accessible space to learn, ask questions, and gain guidance on sensitive topics. It is used across schools, youth programs, and community initiatives throughout Australia, helping young men feel informed, empowered, and confident in navigating relationships and safety. For Moonward, Ask A Mate exemplifies our commitment to creating technology that has a real-world impact, supporting communities and making a meaningful difference in people’s lives.

Launch Your Next Chapter

Every product we've launched and business we've grown, started with a conversation. Contact us today and let's talk about yours.