GroceryGo

Rescuing a Stagnant project and Launching in 4 weeks
In Consumer Savings
$1,000'sIn Consumer Savings
Product Updates Per Week
50,000+Product Updates Per Week
Australian Supermarkets
3xAustralian Supermarkets
GroceryGo

About GroceryGo

With grocery prices shifting week to week across Coles and Woolworths, Australian households are increasingly looking for a smarter way to shop. Grocery Go gives them one. A subscription-based mobile app, Grocery Go lets users build their weekly shopping list and instantly compare prices across major supermarkets, so they know exactly where their shop is cheapest before they leave the house. Prices are regularly updated, savings are tracked over time, and the whole experience is built for the average Australian household, not the tech-savvy shopper. When the Grocery Go team came to Moonward, though, the app wasn't live. It had been handed over from a previous development team in an uncertain state, and it needed someone to step in, make sense of it using the Recovery Mission.

GroceryGo
GroceryGo

The Challenge

Grocery Go had been partially built by another team. The handover left the client with a codebase, a set of designs, and a wishlist of features, but no clear picture of what actually worked, what was broken, and what still needed to be done. Before a single line of new code was written, someone needed to do the hard work: getting across a codebase they didn't write, auditing designs that may not match the build, and assessing an architecture that may or may not hold up under real conditions.

  • 01Brand Refresh
  • 02UI/UX Design
  • 03iOS & Android Development
  • 04Product Recovery
  • 05Ongoing Development
Price Comparison
01

Price Comparison

Users build their shopping list and Grocery Go instantly compares prices across Coles and Woolworths, showing exactly where the shop is cheapest.

Smart Lists
02

Smart Lists

Create and save a weekly shop without starting from scratch every time. Smart Lists make the repeat shop frictionless.

Savings Tracking
03

Savings Tracking

Grocery Go tracks savings over time, giving users a running picture of how much they're keeping in their pocket each week.

Up-to-Date Pricing
04

Up-to-Date Pricing

Pricing data is regularly updated to reflect the latest deals and specials, so comparisons stay relevant as prices shift.

Our Approach

Moonward conducted a thorough review of the inherited codebase, designs, and technical architecture. Every layer of the product was assessed: what was working, what was broken, what was missing, and what needed to be rebuilt. The audit gave the Grocery Go team a clear, honest picture of where their product stood and what it would take to get it live. With the audit complete, Moonward worked through the issues identified and resolved them systematically. Bugs that had been blocking launch, inconsistencies between design and build, and structural problems in the codebase were all addressed before any new work began.

GroceryGo

Impact

The Grocery Go story is one of the most honest in software: a great idea, a difficult handover, and a team willing to do the unglamorous work of getting it right before pushing forward. Moonward stepped in when the project needed someone to take ownership, delivered a thorough audit, resolved the outstanding issues, and got the product live. Now, with the app in market and a growth plan in place, the focus shifts to what Grocery Go can become.

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