Memble

Entire product design, development and launch. Memble simplifies loyalty programs, replacing physical cards with digital rewards, enhancing customer experience, and boosting business competitiveness.

Memble set out to replace the bulky card wallet with one smart app for memberships, loyalty rewards and events. The product had two audiences with very different needs: everyday users who want all their cards and rewards in one place, and the businesses, clubs and groups who run those programs. Moonward designed and built a platform that serves both. For users, we created a secure digital wallet for member cards, tickets, passes and documents, with simple barcode scanning to add existing memberships, digital points and stamps, and a What’s On feed for early access to offers and events. For organisers, we built tools to publish a business profile, set up flexible rewards and promotions, track engagement through built-in insights, and manage their team and subscription from one admin console.

Memble is now live on iOS and Android, giving businesses a free, easy way to launch digital loyalty and membership programs without the cost and hassle of physical cards. Users carry every membership, reward and pass in their pocket, while organisers get real data on how their customers engage. From cafes in Darwin to venues in Victoria, businesses across Australia are using Memble to bring customers back more often and build stronger communities around their brand.