THE challenge

The platform needed to work seamlessly across multiple countries (Australia, New Zealand, Singapore, and the U.S.) while supporting video streaming, dynamic content management, and studio oversight. Studios required tools to manage classes, monitor engagement, and deliver personalised workouts. At the same time, the Portable Instructor Pod (PIP) needed to bridge the gap between physical studios and the digital experience.

our approach

We implemented streaming infrastructure, a custom program builder, and studio admin tools while creating an intuitive mobile interface for members. Central to the platform are engaging features designed to motivate, track, and celebrate progress, including an extensive class library, goal-oriented programs, community-wide challenges, custom workout playlists, an achievement system, and global leaderboards. The platform was also designed to scale internationally while remaining easy to use for both members and studio staff.

project team

@pilates worked with every profession at while with Moonward. Starting with an detailed design process to map out all 3 products, then with a full team of Frontend and Backend developers.

The Outcome

Members now enjoy a flexible, on-demand Pilates experience backed by expert guidance and community support. Studios gain actionable insights and tools to improve engagement, retain members, and operate efficiently. With Moonward’s end-to-end delivery, @pilates 24/7 is positioned to continue rapid international growth, delivering on its mission of accessible, flexible Pilates worldwide.

Moonward has built and launched, over 100+ successful apps across a diversity of industries. Our team has perfected the art of planning, designing, developing, and delivering high-quality software products for iOS, Android, and the web.