I Can Read | Phonics AI Project
Android
iOS
Launched
September 2025
Building a New Digital Pathway for Early Literacy
PROJECT SUMMARY
Designed and developed the worlds most successful reading system.
CLIENT
Suzanne Belramoul
INDUSTRY
Education
SERVICES
Backend Development
Branding
Frontend Development
Website Design
UX Design
User Testing
UI Design
Product Development
Product Design

A New Chapter in Early Learning

For more than 25 years, **I Can Read** has helped young children begin their reading journey through a proven phonics-based methodology developed by child educational psychologists and Australian teachers. As the organisation looked to expand its impact, they saw an opportunity to transform their well-established curriculum into an engaging, intuitive, digital experience for the next generation of young learners. Moonward partnered with I Can Read to bring this vision to life - creating a modern early-learning platform that blends structured phonics instruction with playful interaction, adaptive AI feedback, and a warm, child-friendly learning environment.

A Guided Phonics Journey

A structured pathway of short, engaging lessons tailored for ages 2 and up, each grounded in I Can Read’s proven methodology.

AI Voice Recognition Practice

A friendly, built-in tool that helps children learn correct sounds and pronunciation with supportive, instant feedback.

Playful Mini-Games and Activities

Designed to reinforce learning while keeping attention high and frustration low.

Adaptive Progression

The system adjusts in complexity as the child grows in confidence and capability.

Safe, Child-Centred UX

Bright visuals, intuitive navigation, large touch targets, and a design language that encourages exploration.

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Understanding the Challenge

I Can Read needed a digital product that could transform their trusted phonics programme into an intuitive mobile experience for children as young as two - one that felt playful while still delivering real educational outcomes. The platform needed AI voice-recognition for independent pronunciation practice, clear progress visibility for parents, and the flexibility to scale across regions, languages, and diverse learning environments. In short, they weren’t just building an app; they needed a complete digital learning ecosystem.

#1
phonics learning system
10+
modules
50+
Different Activities

I’ve had the absolute pleasure of working with Moonward from the design phase all the way through to the beginning of our I Can Read preliminary phase. Moonward has designed an app that was so in line with what I Can Read needed. Their ability to listen and understand exactly what we needed made Moonward the perfect fit for our company.

Suzanne Belramoul

Business Owner

project team

We approached the challenge by placing the learner at the centre. The new I Can Read app delivers bite-sized lessons, bright visual cues, gentle animations, and structured but playful progression. Every interaction was designed to feel rewarding and achievable. To maintain educational integrity, each lesson aligns with I Can Read’s synthetic phonics framework - guiding children from foundational sounds to more advanced reading concepts. And to make the experience truly interactive, we built the AI-powered voice recognition system , allowing learners to speak into the app and receive real-time feedback on pronunciation. This feature bridges the gap between classroom and home learning, helping children practise safely and independently.

Andrew
CEO
Lachy
Designer
Tricia
Designer
Naehyung
Software Engineer
Anson
Product Owner
Vanessa
Scrum Master

A Foundation for Lifelong Readers

I Can Read’s mission has always been to help children discover the joy of reading. Together, we have transformed that mission into a digital experience that meets learners where they are — curious, energetic, and eager to explore. This is more than an app. It’s a new chapter in early literacy.

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our work

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Moonward has built and launched, over 100+ successful apps across a diversity of industries. Our team has perfected the art of planning, designing, developing, and delivering high-quality software products for iOS, Android, and the web.

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